Way DigitalTRANSFORM YOUR WEBSITE INTO A TRAFFIC GETTING SALES MACHINE
LET ME ASK YOU SOMETHING, DO YOU
- Want more traffic and sales for your business?
- Want to be found by potential customers searching for you right at the moment they want to purchase?
- Want the best long term online marketing strategy?
- Feel frustrated that your potential customers went to your competitors’ websites because they ranked higher than yours?
- Want to build trust and credibility for your brand?
- Want to stop paying forever for ads (Pay per click, or Facebook ads, etc)?
If you answered “YES” to any of these questions, then you have come to the right place.
QUESTION:
IF YOUR WEBSITE CANNOT BE FOUND BY PEOPLE LOOKING FOR YOU, HOW MANY BUSINESS YOU WOULD LOSE?
VALUE OF SEO
Build a strong foundation for your online business
Huge exposure, the key for brand building
Long lasting, predictable, constant flow of free targeted traffic
Create trust and credibility in searcher’s eyes
Quantity and quality traffic = High conversion rate = High ROI
Save money by replacing pay per click ads
HOW SEO WORKS?
Keyword Research
Keyword research is the key to any successful SEO project. An ideal keywords portfolio of a website should contain keywords from different stages of the customer journey. From discovering, researching, comparing, evaluating, purchasing, to post purchasing. Prospects from each stage will search with different phrases, mapping these keywords into the SEO campaign seamlessly will make a strong foundation of the whole project.
On-page Analysis
Not every website is created to meet the requirement of SEO, there are a lot of important factors to take care of when it comes to SEO. These problems can lie within the site’s content, and technical issues. By finding and fixing these issues will make sure search engine love your website.
Off-page Analysis
Links coming from other website are called backlinks, which is a crucial factor of a sound SEO strategy. A successful SEO campaign will require deep research of your own backlink portfolio (websites that are linking to your site), versus your competitors’ backlink portfolio. And by doing so, it reveals the best opportunity to create natural backlinks that yield long term results.
Competition Analysis
The beauty of SEO and other online marketing channels is that it allows any business to compete with big players in their industry. By understanding your competition’s strength, we can just find the perfect spot for us to thrive.
Content Creation
The goal of search engine is to return relevant information that create value for the searchers. Nowadays, search engine can judge the quality of a website’s content, it can also see how the searcher is interacting with a piece of content. The key here is to create well-researched, well-written, value-packed content that will drive the visitors to engage and share the content with their friends or loved ones.
Link Development
Getting links from other website naturally and organically is the key of SEO success. By amplifying value-packed content to target audience and influences within your industry, the result is lots of natural backlinks and exposure from real people and real authoritative websites. And this is exactly what search engine wants to see the most from you.
Measuring And Adjusting
Digital marketing is an ever evolving game, same goes for SEO. By constantly monitoring and reviewing the key metrics, we can make timely adjustment to maximize your ROI.
FREQUENTLY ASKED QUESTIONS
What's the benefits of SEO compared to Pay per click (PPC) ads?
SEO vs PPC ads is like buying a house vs renting a house.
PPC:
- It’s like renting a house. You pay search engine every time someone clicks your ad. If you stop paying for it, you will have nothing left.
- Requires deep knowledge to optimize the performance.
- Around 70% of people do not click on ads, so even you have unlimited budget, the amount of traffic you get is nothing compared with SEO.
- Clicks can be very expensive, the cost per click can increase any time if a competitor out-bided.
SEO:
- It’s like buying a house. Once you reach the top and stabilize your rankings, you will stay there for a long time.
- Unlimited free traffic (no need to pay when someone clicks to visit your site.)
- High conversion rate (your website appears right at the moment when they search for you.)
- Credibility in searchers eyes. They feel confident in the top ranked websites.
There are no right or wrong, PPC is great for quick traffic, but remember, SEO is a long term investment.
What's the benefits of SEO compared to Facebook or other social media?
SEO:
- Appears right at the moment that someone looking for your service.
Facebook:
- Appears when someone does not need your service, and hope them remember you and choose you when they need it in the future.
Once again, there are no right or wrong, social media is great and have huge potential. By mixing SEO with social media, you will be reaping huge rewards from two of the biggest traffic sources.
I’ve tried SEO with other agency before, but the result was poor. Why?
First thing first, SEO is an expertise. And expertise does not come with cheap prices. If you have worked with cheap priced SEO before, then that’s why it fails.
Now, for those who worked with reasonably priced / somewhat reputable agencies but still failed, here’s maybe the reason why:
Fail of planning, or fail of implementing. And most of the time is because the first one.
The success of a SEO project is determined at the planning phases, NOT the implementation stage. A true SEO expert will study deep into your business, market, competitors, then match the SEO strategy according to your budget and business goals.
A good SEO strategy will avoid the mistake of attacking market where the demand is small and competition is strong. So you won’t be chasing after the wrong keywords and traffic.